Aiming to make chocolate exploitation free

Tony’s Chocolonely is the number 1 chocolate brand in The Netherlands and the fastest-growing chocolate bar brand in the UK fighting its “chocolonely” fight against slavery within the chocolate industry.


  • Leading the Way: With incredibly tasty chocolate, Tony’s leads by example and shows the world that chocolate can be made differently, by following Tony’s Sourcing Principles for slave-free cocoa.
  • 100% Slave Free Chocolate: 8,921 farmers who produce cocoa for Tony’s are 8,921 farmers who are enabled to earn a living income. More than 9.2% of the retail price of our bars goes to the cocoa farmers.
  • Appeal to Ethical Shopper: In addition to the Fairtrade premium the brand also pays a Tony’s premium to help enable farmers a living income.

Tony’s Chocolonely was created in Amsterdam in 2005 by investigative journalist Teun van de Keuken (Tony), and his team, who were making a TV show about hidden truths food industry – ‘Food Unwrapped’. They discovered that there is widespread slavery and illegal child labour on West African cocoa farms (where 60% of the world’s cocoa comes from) as a direct result of the farmers living in systemic poverty. When none of the ‘Big Choco’ companies they contacted would work with them to change this, they decided to change things from within.

Tony’s Chocolonely are the chocolate makers on a serious mission to end slavery in the chocolate industry. With incredibly tasty chocolate, Tony’s leads by example to show the world that chocolate can be made differently: in taste, packaging and the way you do business with cocoa farmers. Their vision is 100% slave-free chocolate. Not just their own chocolate, but all chocolate worldwide.